Tips For Visiting The 2019 Epcot Food & Wine Festival

Published Friday, Feb. 21, 2020, 8:00 am

Join AFP's 100,000+ followers on Facebook

Purchase a subscription to AFP | Subscribe to AFP podcasts on iTunes

News, press releases, letters to the editor: augustafreepress2@gmail.com

Advertising inquiries: freepress@ntelos.net

bar beer>

(© Syda Productions – stock.adobe.com)

Customer satisfaction is the most critical asset and the glue that holds a successful restaurant together. According to the 2018 NewVoiceMedia ‘Serial Switcher’ report, most businesses lose as much as $75 billion dollars every year as a result of poor customer service. Having loyal customers that genuinely enjoy visiting your restaurant as compared to customers who just enjoy the food is what keeps customers coming back for more. Once a customer enters a restaurant, their entire experience from entrance to exit should be nothing short of exceptional.

Customer satisfaction is the most critical asset and the glue that holds a successful restaurant together. According to the 2018 NewVoiceMedia ‘Serial Switcher’ report, most businesses lose as much as $75 billion every year as a result of poor customer service. Having loyal customers that genuinely enjoy visiting your restaurant as compared to customers who just enjoy the food is what keeps customers coming back for more. Once a customer enters a restaurant, their entire experience from entrance to exit should be nothing short of exceptional.

Here are a few tips to improve customer experience:

  • Ambiance – This is a word that both foodies and non-foodies know. As soon as a customer enters the door, the look and feel of a restaurant tell them what they can expect. There’s a certain psychology on how furniture should be placed and how space should be utilized. Apart from having stylish yet comfortable furniture, lighting and aroma are important too. Chairs in fast food restaurants aren’t comfortable enough and encourage customers to leave for the next set to come in, while finer dining establishments offer luxurious seating, so customers continue to order. Themed furniture and decor intrigue customers to look around while pleasant smells give them hopes of delicious and satisfying food.

  • Personable and engaging employees – According to a news release by Opinion Research Corporation, rude waiters are the largest reason for a bad dining experience and the fall of a restaurant’s reputation. For the best dining experiences, restaurant staff should be committed to being engaging and friendly. Employees should be well-trained to speak to customers politely, make suggestions, and accept responses. Apart from waiter etiquette, the staff should also make it a priority to do table checks to see if every customer is happy. They should accept feedback, and surveys should be handed out to customers on ways that the employees and restaurant can improve. Many employees make it a priority to know the menu like the back of their hand and can suggest food choices for any diet. The restaurant manager often rewards them for selling and promoting the restaurant.

  • Free Wi-Fi – Although providing Wi-Fi isn’t a necessity, it can end up being very beneficial to a restaurant. Apart from entertaining kids and other customers, it is the best way of attracting people to work in your restaurant. It is also an excellent marketing opportunity since customers will have to enter their email addresses to use the Wi-Fi. You can send out offers, news, and letters to them on an event basis.

  • Tablet POS – Introducing a portable tablet POS is a significant benefit not just to the customer but to the restaurant too. Every table will have a tablet that can be used by the staff to select appropriate tables according to the customer’s preferences. Apart from this, customers can also use the tablet to make orders that will be sent to the staff’s tablet and make payments through it. Children can play games on it, and you can upsell with the help of it. The tool can suggest items that a customer can pair with meals that they have selected.

  • Personalize customer’s experiences – Most customers return to restaurants that they are familiar with or feel comfortable with. A study conducted by Open Table showed that 95 percent of customers would return to a restaurant that provided tailored experiences. The effort made by staff to suggest items or the effort to remember their regular orders goes a long way. Making your customers feel at home is the number one way to create loyal customers that always come back.

  • Feedback – Taking customer’s feedback is the best way to know where your restaurant is lacking and how you can improve. Most customers are more than ready to provide feedback to a restaurant, but it all depends on how you take it. Restaurants that take suggestions and make changes have a higher chance of success because they focus on customer experience and make it a top priority.

Make it a team effort to provide the best dining experience

One bad experience can turn a customer away forever. It should be a team effort on behalf of the wait staff, management staff, and the restaurant owner to provide an enjoyable dining experience for every single customer. Since first impressions are important, the proper setting will have customers waiting anxiously for their food. Once they get that and the perfect mix of competent staff, good food, and pleasant ambiance, they will be coming back for more.

Related

augusta free press>augusta free press news>

UVA Basketball Fans!

uva basketball team of destiny

Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship , by Jerry Ratcliffe and Chris Graham, is available for $25. The book, with additional reporting by Zach Pereles, Scott Ratcliffe, and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018 through to the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Dick Vitale on Team of Destiny: “This is a hoops story you will LOVE! Jerry and Chris capture the sensational and dramatic championship journey by Tony Bennett and his tenacious Cavalier team. UVA was Awesome Baby and so is this book!”

Ralph Sampson on Team of Destiny: “Jerry and Chris have lived and seen it all, even before my time. I highly recommend this book to every basketball fan across the globe. This story translates to all who know defeat and how to overcome it!”

Buy here.

AFP Business

>As professional consultants, Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including website design, SEO, TV/radio, video work, branding and logos, social media and overall marketing campaign design and implementation. Augusta Free Press LLC was founded in 2002.

Web Design

Augusta Free Press has designed more than 800 websites for clients in the Shenandoah Valley and Central Virginia. We take care of all facets of web design – visual design, layout design, content development and SEO. Short on staff? We’ll work with you to update your AFP-designed website in a timely manner or train your staff to make changes.

Marketing/Social Media Management

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

Graphic Design

Augusta Free Press will help you take your vision to the next level. From branding and logos to print materials, our team will work with you to develop products to showcase your business. From brochures and rack cards to full-color magazines or print/digital ads, we’ve got you covered.

Event Planning/Fundraising

Augusta Free Press will help you plan the best event for your organization. From an open house or anniversary to a 5K or Pay Per View, we can handle it all. Looking for training for your sales staff? We can help energize your employees or board. Need ideas to raise more money? Let us help you plan a successful event. Want to hold a news conference or need help with a press release? We can do that too.

Click here for more.

Tips to improve the customer experience of your restaurant
Tips to taking a vacation on a budget
Calling All Foodies: 2nd Annual Greater Fort Lauderdale Food & Wine Festival Tasting Event Set for Mar. 21-22 at the Arts Park
Hot Damn, Side Project Brewing Named No. 2 Brewer in the World
Nine tips to save money at Greggs including how to get free drinks and doughnuts
These are the 5 biggest travel trends for 2020
Mon Power shares tips to avoid power outages due to holiday balloons
A First Timer’s Guide to Visiting Nickelodeon Universe at the American Dream Mall
Soul food and more: What's trending on Washington's food scene?
6 important tips to make that pet camping trip a success