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Government plans to push ahead with a ban on unhealthy food adverts, online and on TV before the 9pm television watershed, have been branded “headline chasing policies” by the food and drink sector.

The Food and Drink Federation (FDF) said the proposals would make it difficult to advertise products reformulated or created in smaller portions to be in line with the government’s own targets.

“We are disappointed that the government continues to press ahead with headline chasing policies which will undermine existing government policies, principally the reformulation programmes to reduce calories, sugars, salt and portion sizes,” FDF’s chief scientific officer Kate Halliwell said.

“Not only do the proposals signal a lack of joined-up policy, the implementation periods for both advertising and promotional restrictions do not give businesses enough time to prepare for the changes.”

It comes after research by the NHS found that one in three children leaves primary school overweight, or obese, and almost two-thirds of adults in England are overweight or living with obesity.

Our deputy news editor Alastair Jamieson has the full report:

a sandwich and fries on a plate © Provided by The Independent

Ministers to ‘ban junk food adverts on TV or online before 9pm’

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